Having Olga and Carsten as marketing and sales experts on the team has been invaluable. We have a very small in-house team, and we never really looked at our marketing from such a data-driven perspective as these two do. They helped us to look through all our ecom metrics, and identify trends and opportunities, so we could work out new marketing strategies. We’re in the process of boosting our SEO, revamping email marketing, and implementing a new social strategy. The main thing I’m learning personally is to separate myself from the results of the marketing efforts and just look at what the data tells me and make data-driven decisions.