Founded in 2022, mettaStartup Studio is an Ericeira-based venture studio building human-first companies for the age of AI.
Selling with templates and generic AI is outdated. We're building the alternative: ventures where humans and AI amplify each other.
Vision
A world where deep human expertise compounds at the speed of AI, without losing the kindness that makes work worth doing.
Mission
Partner with founders building human-first companies, prove that humanity and technology amplify each other, and operate ventures that compound that thesis.
Values
Community, Practicality, Honesty, Personal Development, Craftsmanship, Sustainability.
metta
Not Meta nor Metaverse, but one of the four divine states of buddhism meaning "loving kindness", which we want to bring to the world through conscious founders building and growing purpose-driven businesses. Join the cause.
What every mettaStartup Studio venture inherits from the studio.
30 Years and 200+ Founders
Decades running brand, marketing, sales, product, and ops at Adidas and Wayfair. 200+ founder engagements across lifestyle and tech sectors before launching mettaCofounder and mettaScale. Operator knowledge you can't get from books.
The Compounding Layer
Every venture we build has AI at its core, doing reach and scale work that would burn out the founder. AI as partner, not replacement. Every system we ship is fully owned and exportable by the customer. No lock-in.
Working on the Human
Both founders are ICF-certified coaches and Energy Leadership™ Master Practitioners. We don't just build the business strategy. We work on the human running it. Business model and founder identity are inseparable.
Partners, Peers, Talent
Operating from Ericeira since 2022. Active in Lisbon's startup ecosystem since 2023. Partners of Startup Lisboa and Buildup Labs. Members of Future Founders and Innovation & Sustainability Alliance.
