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Ventures
mettaCofounder.commettaCofounder.aimettaScale.commettaScale.ai (soon)
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startup

MettaStartup Studio See the possibilities
Full customization. See the possibilities.
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Human-first companies, built for the age of AI.

mettaStartup Studio is an Ericeira-based venture studio. We build companies where deep human expertise and AI work as partners, not substitutes, to turn what founders know into pipeline that compounds. Two operating ventures. Two ICPs. One thesis: humanity and technology, each doing what they do best.

Trusted by & Partners of
Text Slogan saying Startup Lisboa.
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Why we build what we build

Most businesses today sell with cold templates, mass automation, and generic AI. The result is a flooded inbox and a buyer who's stopped reading. We're building the alternative.

The best businesses come from people who've spent decades building real things. Coaches with 20 years of executive experience. Consultants who've actually run the function they advise on. Sales leaders who've closed €50K+ deals at companies you've heard of. The expertise is there. What's missing is the system that surfaces it at scale, in a way that respects both the founder's time and the buyer's intelligence.

Mettacompany builds those systems. Founder personal brand and AI execution working as partners, each amplifying what the other does well. The founder brings judgment, voice, taste, and the relationships that took 20 years to earn. The AI brings reach, pattern-matching, and the ability to do at scale what would otherwise burn the founder out. Neither replaces the other. Both respect the buyer on the receiving end, and the world the work lands in.

The "Metta" in our name is the Buddhist word for loving kindness. We picked it because the way most businesses sell today is the opposite of that. We're betting kindness scales. So far, the math is working.

Our ventures

What we operate

Mettacofounder

For executives going independent.

Coaches, consultants, and fractional executives in their first 1-3 years of self-employment.

The kind of operator who built a 20-year career inside a real company before going solo.

Mettacofounder is the marketing-and-sales cofounder they'd hire if the economics worked.

Free audit, 5-day sprint, 60-day intensive, or 6-month embedded partnership.

Visit mettaCofounder.com
Visit mettaCofounder.ai
Mettascale

For B2B scaleups selling enterprise.

‍Heads of Sales, VPs, and CROs at Series A–D B2B scaleups closing €50K+ ACV deals.

Pipeline-generation system that combines personal brand for every rep with hyper-personalized AI outreach.

Reply rates up because prospects have already seen the rep's content before the message lands. 6-month minimum engagement.

Visit mettaScale.com
Visit mettaScale.ai (coming soon)
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The Founders

Who builds mettaStartup Studio

‍
Carsten Pfisterer and Olga Kirillova co-founded Mettacompany in 2022 in Lisbon. Between them: 30 years operating across brand, marketing, sales, and product at Adidas and Wayfair. ICF-certified coaches. Energy Leadership Master Practitioners. Active partners of Startup Lisboa and Buildup Labs.

They spent most of their careers helping large companies grow. They built mettaStartup Studio to do that same work for the people who need it most: experts going independent, and scaleup teams that need to win category leadership before the market commoditizes them.

More about the founders
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Track record

Where we are

Founded 2022, Ericeira, Portugal
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200+ founder engagements across lifestyle and tech startup sectors
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30 years combined operating experience (ex-Adidas, ex-Wayfair)
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Two operating ventures (Mettacofounder, Mettascale)
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Partners of Startup Lisboa, Buildup Labs, Future Founders, Innovation & Sustainability Alliance, Hyper Island, Open Coffee Ericeira

Learn More
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For non-customers

If you're media, a partner, an investor, or a candidate, this is the right address.

If you're looking for our services, you'll find them on:

For executives going independent:

mettaCofounder.com
mettaCofounder.ai

For B2B scaleups selling enterprise:

mettaScale.com
mettaScale.ai (coming soon)

Book A 30min Chat

MettaStartup Studio | MettaCOaching
Mettacompany Unipessoal Lda
Rua Filipe Folque 7 3 DTO
1050-110 Lisboa
VAT | PT516915380
info@mettastartupstudio.com
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