Carsten Pfisterer
CO-Founder, Chief Vision/Ops/Product Officer
A visionary and philosopher at heart with a broad business background in strategic marketing, sales, ops, and project management across adidas and Wayfair. Carsten is a unique blend of creativity and structure with a love for process, and driven by the idea of democratizing purpose-driven entrepreneurship as a path to financial independence and self-realization.
Vision
Without an attractive life and business vision you're unlikely to remain motivated so together with Olga we use a blend of coaching tools, trend analysis, and AI, to build life and business visions that have the highest likelihood to energize you topic wise and make sense financially. Don't build a life that supports a business. Build a business that supports the kind of life you want to lead and the kind of person you want to become.
Ops
Without standardizing and automating operational tasks, you'll go crazy bootstrapping as a solopreneur. Especially next to a job and a family or friends to cater to. So we constantly scan and explore the market for the best value-for-money solutions that can help you scale the various aspects of daily operations such as lead generation, content creation, product or service delivery, email marketing, payments, invoices, etc.
Product
Without continuously gathering feedback and improving your products and services, you will not become or remain a leader in your field. We are specialized in early-stage niche-specific customer discovery and will equip you with a range of feedback mechanisms that will allow you to continuously improve your product or service to meet the expectations of your ideal customer. If you're a service provider, we help you productize your services (which makes them scaleable) and we help you build a roadmap of complementary products and services to maximize customer lifetime value.
"Life is a perfect adventure; a game that cannot be won or lost, only played."
This is an idea that inspired me a lot on my own entrepreneurial journey. Instead of following what school, university, your parents, your friends, or society overall tells you about life and how it is lived well. Make your own rules and play the game of life the way it gives you most joy and meaning. You only live it once in this body (probably) so you might as well make it a life that makes you proud to have lived it. Every day matters. Do you know the look in the eyes of someone who's truly living their passion and following their dream? And is their passion and dream ever something evil? In my experience it's beautiful to witness such humans and they tend to inspire and create amazing things in this world. Now imagine a world where everyone is like this building purpose-driven business they love. Thats a kind of world I want to co-create with you.
"You are always and in all ways greater than you think you are."
Another idea that helped me out, especially when first considering the journey into entrepreneurship and just starting out. We have been taught that there are right and wrong answers and to look externally for solutions. So, along the way, it's easy to forget looking inside and to forget trusting ourselves. I want this to be your reminder to trust yourself. You are enough. You are capable of way more than you think you are. Feel invited to stop looking around for the solution and instead get into action to co-create it together with us.